Curtiss King – Go!
Directed by Art Barz
From the new album “Creatine” out now: http://curtissking.lnk.to/Creatine
Find more from Curtiss King at http://curtisskingbeats.com
One major test of any recording artists’ value is their attempt at perfecting a concept album. This couldn’t be truer when the subject matter of the music represents a specific act or set of experiences and the execution of the record has to really land into a concentrated grid of music theory and emotional expression. Inland Empire based producer Curtiss King has entered a new level in this context, putting together the concept LP Creatine for release February 12, 2016 on Los Angeles’ Alpha Pup Records. Completing collaborations in the past with artists like Kendrick Lamar, E-40, Loud Pvck, Ab-Soul, Nghtmre, Hit-Boy and Murs, Creatine embodies the standards of these creative geniuses and hits a cylinder that puts Curtiss King even closer to that mark.
In terms of the concept for Curtiss King’s new LP, Creatine represents the vigorous cycles and lifestyle associated around intense workouts, restful restoration through food intake and the environments that allow fitness to push the body to next levels. Cali hip hop funk is thrown into the blender with experimental electronica, finding new bridges between 21st century production work and ‘80s / ‘90s dance music. Creatine begins with the wave of euphoria that hits the body after the first few sets are. The cool down stretch follows and we conclude with the next day’s morning stretches. All embodied through the powerful and smooth instrumental production techniques of King. ‘80s motivational vocal samples puts it all together, highlighted by the appearance of the one and only Richard Simmons.
Creatine is an album for people who are working hard to transform their bodies and minds into a healthier place. It’s an album for millions of people around the world and has the power to keep one’s resolutions active all year. What more could you ask for to begin 2016?
“It’s crazy because I was never really a huge fitness guy until last December, mostly due to the lifestyle of music. However, over the last year I just got hooked on the idea of turning my body into something I could be proud of. My album Creatine was symbolic of everything coming together. I tried to basically emulate the emotions we can go through during an intense 30 minute workout.” – Curtiss King