In 1996, a record store called Fat Beats relocated from a small 9th street basement space to a second floor 6th avenue location. To celebrate the move, Fat Beats hosted an event where local rappers could cypher. Plenty of [...]
Est. 2012 | Los Angeles, CA
Founded by JDS Films in 2012, The Cypher Effect (TCE) began as a series of cyphers to showcase and promote local MCs. While remaining true to its original purpose, TCE has grown into a platform that unites the hip hop community. By enabling the collaboration of various talents we hope to elevate the community as a whole through the shared experiences of hip hop culture.